The NoTosh Design Thinking Process is a fundamental aspect of how we work. It is the methodology that propels each of our platforms and guides both us and our clients through every aspect of our work.

NoTosh Design Thinking is a creative process. It's also an ethos, ideology, and philosophy. It works in every environment, from the classroom to the boardroom, helping you see things you hadn’t seen before and discover things you didn’t know you needed to discover.

With NoTosh Design Thinking at the helm, and through our years of joint experience, we have built a series of platforms that support, challenge and push our clients forward, as they look to:

  • Move from passive thinking to dynamic activity;
  • Be equipped to work out problems for themselves and become self-efficient;
  • Create a climate in which it’s safe to be experimental; and
  • Develop a shared language

Every day, week, and year, we work with clients from around the world, to help them embed NoTosh Design Thinking into their culture and enable them to work more effectively, efficiently, and creatively.

You might be asking how this process works in real-time? The NoTosh Design Thinking Process unfolds over five phases taking you from discovery to resolution:

1 2 3 4 5


“We know we don’t have a proper strategy in place” “Why do we keep losing good staff?” “Something’s not working…but we’re not quite sure what it is” “We feel we should be doing something different... but what?”

Immersion is about establishing the current state of affairs in your workplace or community concerning the challenge you’re facing or the problem you need to solve – even when you’re not sure what that problem is. We’ll work with you to gather stories, data, evidence, and examples from all the people involved (this can be anything from a small team to a wide community) and then help you to collate and make sense of that information.


“What do we do with all this information?”

Whether you’ve been through an Immersion phase with us or you’ve done it yourself and are faced with more data than you can begin to make sense of, we’re here to help. We’ll guide you through a range of activities to help you Synthesise your findings so that you can identify the root of the challenge you face and begin to make sense of your situation. From here we can begin to establish some ideas that are worth exploring to meet your challenge, solve your problem or address your newly identified need(s).


“How do we get the ideas rolling in?”

We’ve developed (and continue to develop) a wide range of fast-paced activities to help you to come up with hundreds of Ideas in a short space of time – wild, crazy, ingenious, brilliant ideas. We’ll help you open the minds of your team, your colleagues or your students so that they feel free to be creative in an environment that feels safe and is free of judgment. You’ll be amazed at the results.


“How do we know what’s going to work in the real world?”

Of course, when you’re faced with a wealth of ideas, you’re also confronted with the challenge of working out which ones have potential. During the Prototyping phase, we’ll help you through a series of exercises and activities to help you extract the ideas with the greatest potential and then work out how to test them in a safe prototyping situation to see which have wings and which are dead in the water.


“Have we done what we set out to do?”

Finally, we’ll show you some ingenious ways to obtain rich and usable Feedback from your wider community, service users or customers, that adds value to your organisation, now and as you move forward, not just a box-ticking exercise.